Is Personal Training Dying?


Can’t believe I didn’t make this post awhile back, with many trainers asking me this question.

The answer...Absolutely NOT!

The cream of the crop will rise to the top and the rest will fall off, just like in any other business.

Online coaching will grow and continue to grow, people still want human connection, that personal touch, this will never go away, in fact it’s needed more than ever.

This goes back to what Tony Robbins shared years ago pertaining to the 6 human needs, one being connection.

I personally LOVE sit down coaching sessions with my trainer’s and LOVE intimate masterminds or seminars, things now have shifted to video and webinars, which are a great tool, leverage them to grow, but you still need personal contact.

Do you think a candidate running for president of the United States, would only rely on videos, webinars and social ads to win a campaign?  Of course not, they need to be in contact with the people, shaking hands, kissing babies,...

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Double Your Prices?


Take a listen to Brittany and Sebestian as they share the importance of why knowing your worth and having a fair price is important in growing your personal training business.

Both of these powerhouses took the leap and there businesses grew fast!

Far to many trainers are discounting rates, trying to get more clients, big mistake, this is a scarcity mentality.

They are in fear of losing clients.

First, do you believe your worth more?  Do you believe you offer exceptional value?

One can’t just increase rates, without first believing in oneself, the value provided and proper presentation.

First go sell yourself, practice your pitch, get it dialled, so it becomes second nature.

Many want increased rates, but are unable to follow the process through, with proper implementation.

You can’t just throw your increased prices out to clients blindly, there needs to be a proper process followed, here are a few steps that are important.

  1. First, establish an increased rate that...
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Fixing those leaks


Remember when you had that slow leak in your tire and it irritated the heck out of you and you still procrastinated to go get it fixed, so you just threw more air in.

Think of your leaks like your business, are you letting leads blow out of your tires?

Weird metaphor, but hey it works

Your getting leads coming in from social, referrals, your website, the gym, from friends, the list goes on.   It doesn't matter if its one or 50 leads, it's the same thing.

Then you have your call, what happens next??

So you didn’t close, where do they go? Do they go in the ‘let's collect some dust pile’ and see if they will ever call back.


People are inundated with ads, pop ups, video’s multiple times a day, they need your trust!

Grant’s stat’s clearly state that you need 5-12 points of contact before someone will know, like and trust you.

So where are the leaks for you?

Look at all the areas you get...

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16 Years Later She Blew Up


I was looking at 2019 personal trainer statistics from the United States Labour Bureau and it stated that the average hourly rate for personal trainer’s is $18.85 per hour, the demand for personal trainer’s is increasing by 10% each year and get this, within the FIRST YEAR 90% of trainers quit, that’s INSANE!

What BLOWS my mind, is the hourly wage for McDonalds is $17.55!

It’s time to CHANGE this and help highly educated trainers like Britt Fitt, who invested 2 years full time in school learning her craft, to start THRIVING, so she can SERVE her clients at the next level.

Brittany’s story goes way back to when I had taken the NAIT PFT Personal Training 2 year program 16 years ago.  I remember this high energy gal in the class before me, always smiling, delivering the energy.

Fast forward to 16 years later, we hadn’t spoken in years, I saw a post that she was venturing into her own business, so I reached out.  Later learning she had no...

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Are Discounts Killing Your Personal Training Business?


What’s on SALE?

A trainer messaged me, asking how much they should discount their services?

I replied and shared none if your selling your services

They didn’t reply after LOL

Here’s the thing, if your consistently building your personal training business based on the latest discount of the week or month, you will not build a profitable business.

You may get busy and make okay income, but you’ll be forever chasing your tail, as clients will think subconsciously that you operate based on discounts and you begin to be known as the discount trainer.

Avoid posting and promoting discounts in your marketing and shift to providing impeccable value.

Now this does depend on what your selling, your services are marketed different than how you sell an online course.

Take a quick study on the most successful brands: Apple, Lululemon, BMW, Virgin, all these brands don’t promote discounts, the perception is of high quality, not something that's on sale for the week...

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How To Shift From Surviving To Thriving Mindset?


What is a mindset?  Your mindset is the sum of your knowledge, including beliefs and thoughts about the world and yourself in it.  It is your filter for the information you get in and put out.  So it determines how you receive and react information.  It’s often used for a specific part in your life, as in “the mindset of an entrepreneur” or “the growth mindset”. And having the right mindset for what you go for, is often the biggest factor.

Developing the right mindset is the way of learning something new and stripping out the most relevant information.  Then you develop the beliefs that are most helpful for where you want to go or how you want to be.  This belief-system is then your mindset.  You want to use your mindset to make a positive change.  That’s why your beliefs don’t necessarily have to reflect your current reality.  But the reality you believe in  should be possible.

If you...

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How To Improve Your Effectiveness With Good Habits?


Today we are going to talk about habits. Habits are rituals and behaviors that we perform automatically, allowing us to carry out essential activities and following the same routines every day without thinking about them. Our unconscious habits free up resources for our brains to carry out other more complex tasks like solving problems or writing in your journal.  Recent studies have been released stating that it takes 66 days to engrain a new habit where it becomes an unconscious action. 

 Habits help us build routines. Why are they so important for us? They allow us to be productive. We gradually start the next task triggered by the previous task. Routines can allow us to have more structure in our lives.

 I like to classify habits as simple and complex. Simple habits mean you use less brain power and no time to actually instil them into your routine. For example: when you are driving to work, in most cases you put an audio book on in your car or listen to the...

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Build First And Book Later | Why It's Important To Have A Schedule?


We all know how important it is to have a strict schedule. It doesn’t matter in what niche you are in, but the schedule is everything. If you want to grow and succeed, you need to have a plan for it!

Today I want to talk with you about one very common mistake personal trainers make. They all start booking their clients without a proper schedule or plan.  In most cases they throw clients in where ever their client can and then waste precious hours a day, thinking that this is the best approach as they don't want to loss their client.  You can’t go backward. You need to build first and book later. You need to make an ideal schedule to really maximize your time, freedom and energy.

Having the right schedule means knowing how to manage your time properly. This is a short list of actions you should take when you are creating a schedule:

#1 Save some time for planning; Focus time.

Focus time is the uninterrupted time where you can achieve a lot without...

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Building Powerful Confidence

blog confidence power powerful Oct 18, 2018

Every athlete wants to play with confidence. Coaches want their players to exude confidence and play with intensity. 

A confident athlete has been defined as “being able to be positive, motivated, intense, focused, and emotionally in control when they need to be (Taylor and Wilson, 2005). Athletes who think and behave this way remain confident even when they are not performing well. Martin Seligman, the father of Positive Psychology, believes that a positive mindset can be developed by following a series of specific steps.

Dr Seligman’s research in positive psychology seeks to discover the ways individuals who are optimistic, motivated, and resilient think. If you are an athlete who would like to be more confident, or if you are a coach and want to learn how to develop your team’s confidence, read on.

A confident athlete has the belief that he/she has what it takes to win. The athlete who lacks confidence quickly becomes negative in thinking and emotions....

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Four Steps To Stop Feeling Overwhelmed

Uncategorized Oct 09, 2018

Different tasks consume most of our lives, whether you're an over booked personal trainer trying to find a gasp of air from doing 45 sessions a week and can't fit any new clients in, you're an online coach that can't keep up with new requests flooding your inbox or you just find that you can't keep up with daily life and its demands. Let this help you, to take back control, release tension and allow you to breathe so that you can regain you inner power.  

#1 Brain dump.

Our minds are like sponges, we consume more and more in a given day and don't give our minds a chance to unload.  How would you feel if you didn't shower for 3 days?  Nasty right, well our minds are similar, if you don't clean them out daily, they become a mess.  Take time in evening to write everything out on paper, tasks to do, projects to work on, even things you shouldn't be doing.  Unload your mind, clean it out, then organize and prioritize to get clear on what you MUST focus on....

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