From starting as a personal trainer at age 20, to building a successful personal training business 5 years later, starting off making $200 a month to $20,000 a month, to now working with trainers, coaches and entrepreneurs from around the world, I've learned some very valuable lessons and tools that I'm going to share below.
One of the most common problems I see is trainers who end up being so booked they either burn out or aren't able to take on any new clients, so what's the solution?
I've created a guide to six-step evaluation process that will add enormous value for you in creating more freedom, control, time and money in your business.
Let's dig in.
To start off make a list of all your current clients you train, then put a star beside your 'High Value' clients, the ones that pay you the most for your services, then list under each of these clients, how much you see them in a...
We are being conditioned to over consume, so what is the balance? There is no perfect formula, but simplicity always wins. Simplicity breeds results.
The greatest minds, inventor's and entrepreneurs executed this with precision. When Tim Ferris writes a book, look at his calendar, you'll find minimal activities. The innovation of Apple from Steve Jobs focused on providing the best products in the world, yet represent simplicity, sleek and a sexy appeal, that's easy to use. Tom Brady is one of the best quarter backs to ever play football, he practices the basic's everyday, till the basics become flawless.
What does this all have to do with setting three daily goals? Some day's three may even be too much, the key is to remain focused on creating quality around your outcomes and not bounce around like a bumblebee. If your a busy entrepreneur wondering how is this possible, your three daily outcomes are the HIGHEST...
Had a walk with my little girl recently and came back with many insights that started to flood me around things I've learned in being a new dad. Normally I'm sharing business, mindset or performance strategies, but this time I'm going personal.
Time to dive in.....
Lesson One - Business taught me allot over the years and still does, but NOTHING like being a father. First lesson is around COMMITMENT. I know what its like committing to starting a new business, pushing through challenges and setbacks, but the first two days I got home from the hospital, I was a mess, I broke down emotionally, it was the biggest shock to my system in my life. I've never been in a situation where I had no choice, but to commit, I felt like all my free time was gone, I felt like how could I take care of a new human being when I'm trying to take of me and my business....I was on the edge of the bed with Genevieve when this started, it was like God hit me over the head...
This is a hot topic in the fitness industry, I get asked by so many people on how to get sponsored, but today I was having a conversation via text with my friend Nina about this topic, so the inspiration to write this article arose. I've been in the industry now for over 15 years, from owning a beverage company, bodybuilding and fitness federation, working with many amateur to professional athletes, plus learning from the best in the world and I'm looking forward in sharing strategies below that work.
1. Generate VALUE - some supplement companies will pay an athlete with a big social following to do a post to generate awareness, but this isn't a SMART long term investment. People nowadays are tired of being SOLD to and want to feel they are getting value. First key tip when approaching a company is always ask yourself: How can I generate enough VALUE to create interest in either a supplement or financial sponsorship arrangement? Whatever...
There was a time when I couldn't get a client or worse yet sell a client, if my life depended on it. Have you felt like this before?
I'm from a farm, wasn't taught sales training growing up, so learned early on, read books, took courses and then learned the old school way from building multiple companies and being in the trenches.
Now years later, I LOVE jumping on or going into a sales presentation with a client, its one of my favourite things to do!
You looking to get your first client or increase the clients you already have? Are you looking to INCREASE your closing rate?
Whichever capacity it may be, below I'm going to share some gold gems that work!
1. Don't try so hard! When you want to close, focus on value and how you can solve the problem your client came to you for. FOCUS on this, over just getting there money. When you provide value, everyone WINS!
2. Don't talk to much! Ask more quality directed questions and quit trying to coach the...
With the weekend approaching, we typically look to find way's to recharge our batteries, but how often do you ACTUALLY succeed at fulfilling this outcome? Many times we mix so called 'recharging' our batteries, with surfing on our phones for a few hours, watching hours of TV or playing a few hours of video games. This is what we call recharging, by way of numbing ourselves for a temporary so called 'feel good' or 'escape' from reality, then to wake up the next day still tired?
Maybe you live in a busy household, have a few kids, a few dogs or live in a small confined space that does't give you much space, so your constantly feeling trapped, not having enough personal space or time to feel like you are recharging. First step is 'accept ownership and responsibility' of your current situation, many times we look to point blame to others, the house, our kids, our work schedule, its all areas YOU have the control in, but to take control, first comes accepting...
How to Set Athletic Goals
Goal setting is a powerful tactic, most of us use it, in our business, with money or in life, but rarely do I see someone set defined athletic goals. I may even go to a trainer and ask them so what are your clients goals and sometimes I get the blank face look or answer's like, well to get more ripped or lose weight. Where is the defined target? Do you want to lose 15 pounds in 3 months or increase bench by 30 lbs in 60 days?
We can compare an athlete in training to a sailboat. Although a boat or an athlete may be in good physical condition, both need a wind (motivation) to encourage movement, but the direction of the movement depends on having set the sails and the rudder (the goal) to control the direction. By controlling the sails and the rudder, a boat catches the power of the wind and uses it to go in the desired direction. Setting goals is like setting the sails and rudder. Even with great energy and enthusiasm, unless the athlete...
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